Up until a few years ago, I thought GO, GO, GO, HUSTLE HUSTLE, HUSTLE, was the only way I could make my business work. 

Even though business was doing well, I was unfilled and super lonely. I stopped taking care of myself. I was totally out of alignment with my body.


This is kind of a lame story,

But it begins with me carrying around my big, heavy laptop EVERYWHERE. It didn't matter if I was going to the supermarket or to happy hour: That sucker (and all of my client folders and binders) came with me. 

Because, I'd tell myself, you just NEVER KNOW when there might be a moment to work.  

But then something happened. I threw my back out. Like, big time.  

I suffered a herniated disc (and a few related injuries) that stopped me in my tracks. And even though it was probably from carrying my work around all the damn time, it felt like my body was literally buckling under the pressure of my business.

Suddenly, my weeks were filled with painful trips to physical therapy, acupuncture, the chiropractor, and my doctor's office. Ice packs and pain pills became my besties, and even with insurance, I spent THOUSANDS on recovery. At my worst, I had to cancel all of my clients and move back in with my parents. I was in pain Every. Single. Day.  

Clearly, I needed to press reset on my life.

But honestly, this story isn't about my laptop or my heavy bags or whatever. At the heart of it, I was just completely and utterly overwhelmed running a business that meant SO MUCH to me. I wanted to help everyone, but doubted my own abilities, suffered major comparisonitis, and I was CONVINCED I had to do things I hated in order to be successful. 


In addition to the medical care I was getting, I decided I needed a new mindset. I needed to see my business - and life - in a new light. I needed to chill.  

I hired a coach and got to work figuring out who I was, what I wanted for myself and my business, and what I needed to do to make it all happen. (Daily yoga and meditation are now musts for me.) 

Now, my days feel more intentional and I have time for my business, my passion projects, my family, and all the other things I enjoy. I travel to Paris at least once a year.

I also know what opportunities to pass on, which clients I'm not a match for, and why.

And while I can still hustle with the best of 'em, it's now totally on my terms.  

the best part? Now I get to help my clients make the same, soulful transitions. 

Through 1-on-1 coaching, public speaking, my podcast, and special invite-only mindset events, I'm all about helping others get OUT of the back-breaking hustle mode and back into flow; with a business and brand that feels good and supports the lifestyle they want. 



the Business Lifestyle Method

My favorite thing ever. It's a business plan designed around the lifestyle you want. Think extended trips to Europe, afternoon yoga, or taking up that passion project.  By the end, my clients: 


Are earning the money they desire, doing the work they love.

Wake up feeling awesome and excited for their day - no more dreading their inbox thinking "Ugh, what now??"

Finally feel like it's ALL COMING TOGETHER - all the pieces of their business and brand have finally clicked in.  

Have fallen head-over-heels in love with their biz again, and can't wait to share their work with the world! 

So, why choose me and not another amazing coach?


1. this isn't just a business or brand makeover.

Nope. Think of it as a lifestyle upgrade. We start with your passions and desires, and reverse-engineer from there to create a business that feels really good. Sure my process is a little outside-the-box, but that's what makes it all the more awesome. Also, it really, really, works. 

2. i'm one part business expert, one part life-coach.

Meaning, I'll guide you through the big, juicy, soul-searching questions needed to do the deep work, while also giving you my direct, no-nonsense, expert opinion for your business, brand, and marketing strategies. 

3.  I'm legit, and I know my stuff. 

I've been doing this work for 12+ years and have invested close to $100K in my education so you don't have to. From earning my Masters Degree in branding and marketing from USC, to sharpening my skills in countless courses, masterminds, and with the best coaches in the world.

4. I've been where you are. 

Seriously, I get it. I've earned BIG bucks, and I've lost it all (then earned it again.) I've been excited about my business, only to spiral back down to feeling stuck, depressed and unsure about what I was doing. It wasn't until I finally walked my talk, and started to lead with my dreams, goals and desires, that everything started flowing. Now I'm here to help you do the same. 


get to know me! (fun facts)

  • I'm super woo. Believer in miracles, the power of intention, and past lives. 
  • I have a Masters Degree in branding and marketing from USC (go Trojans!) and studied writing at UC Riverside and Yale. 

  • Also, I'm feminist AF (which for me, simply means I believe in equal rights for all.) 

  • Biggest guilty pleasure? Reality TV. Except the Bachelor. Never the Bachelor.  

  • My podcast The Brand Ambition is a passion project of mine and was even named "one of the 9 most inspiring shows for female entrepreneurs" by

  • I'm a certified reiki practitioner and have been known to throw in some healing energy to client sessions every now and then when the moment calls for it ;)