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Up until about a year ago, I thought GO, GO, GO, HUSTLE HUSTLE, HUSTLE, was the only way I could make my business work. 

Even though business was doing well, I was unfilled and super lonely. I stopped taking care of myself. I was totally out of alignment with my body.

I even carried my big, heavy laptop EVERYWHERE.

It didn't matter if I was going to the supermarket or to happy hour: That sucker (and all of my client folders and binders) came with me. 

Because, I'd tell myself, you just NEVER KNOW when there might be a moment to work.  

But then something kind of embarrassing happened. 

I threw my back out. Like, big time. 

Yup. I literally buckled under the pressure of my business, suffering a herniated disc from carrying my work around all the damn time.  

Suddenly, my weeks (once filled with trips around the world) were filled with painful trips to physical therapy, acupuncture, the chiropractor, and my doctor's office. Ice packs and pain pills became my besties, and even with insurance, I spent THOUSANDS on recovery. At my worst, I had to cancel all of my clients and move back in with my parents. I was in pain Every. Single. Day.  

I mean, WTF universe?? Clearly I needed to press reset on my life.

For me, this started by figuring out who I was, what I really wanted for myself and my business, and what I needed to make it all happen (daily yoga, green smoothies and meditation are now musts for me.) 

Once I found the clarity I needed, everything started to fall into place. I started to heal. 

It's been a long and costly road to wellness, but today my days feel more intentional and I have time for my business, along with things I enjoy. I travel to Paris at least once a year. I also know what opportunities to pass on, which clients I'm not a match for, and why.

And while I can still hustle with the best of 'em, it's now totally on my terms.  

And the best part? Now I get to help my clients make the same, soulful transitions. 

Helping them get out of that back-breaking hustle mode and back into flow, with a business and brand that feels good, and supports the type of lifestyle they really want. (Scroll down to learn more!) 

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the Business Lifestyle Method

It's a business plan designed around the lifestyle you want. Think extended trips to Europe, afternoon yoga, or taking up that passion project.  By the end, my clients: 


Are earning the income they desire, doing the work they love.

Wake up feeling awesome and excited for their day - no more dreading their inbox thinking "Ugh, what now??"

Finally feel like it's ALL COMING TOGETHER - all the pieces of their business and brand have finally clicked in.  

Have fallen head-over-heels in love with their biz again, and can't wait to share their work with the world! 

So, why choose me and not another amazing coach?


1. this isn't just a business or brand makeover.

Nope. Think of it as a lifestyle upgrade. We start with your passions and desires, and reverse-engineer from there to create a business that feels really good. Sure my process is a little outside-the-box, but that's what makes it all the more awesome. Also, it really, really, works. 

2. i'm one part business expert, one part life-coach.

Meaning, I'll guide you through the big, juicy, soul-searching questions needed to do the deep work, while also giving you my direct, no-nonsense, expert opinion for your business, brand, and marketing strategies. 

3.  I'm legit, and I know my stuff. 

I've been doing this work for 12+ years and have invested close to $100K in my education so you don't have to. From earning my Masters Degree in branding and marketing from USC, to sharpening my skills in countless courses, masterminds, and with the best coaches in the world.

4. I've been where you are. 

Seriously, I get it. I've earned BIG bucks, and I've lost it all (then earned it again.) I've been excited about my business, only to spiral back down to feeling stuck, depressed and unsure about what I was doing. It wasn't until I finally walked my talk, and started to lead with my dreams, goals and desires, that everything started flowing. Now I'm here to help you do the same. 

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get to know me! (fun facts)

  • I'm super woo. Believer in miracles, the power of intention, and past lives. 
  • I'm an LA girl born and raised, but I've got a MAJOR, almost unhealthy, obsession with Paris. 

  • Also, I'm feminist AF. (Which for me, simply means I believe in equal rights for all.) 

  • Biggest guilty pleasure? Reality TV. Except the Bachelor. Never the Bachelor.  

  • My podcast is passion project of mine and was even named "one of the 9 most inspiring shows for female entrepreneurs" by

  • I'm certified reiki practitioner and I've been known to throw in some healing energy every now and then when the moment calls for it ;)