1. Get clear on your message.
It's easy to get caught up in the visual aspects of a brand when you're getting started, but try to focus first on how you hope to help others through your services or content. This is bigger life mission stuff. What message are you dying to get out in the world? What do you wish more people knew? What do you want to stand for? This is the heart and soul of your brand, and while it can certainly change/evolve later, starting without any core message will set you up for failure. When you're just getting started, your desire to help others has to outweigh your desire to have beautiful photos, a great website or thousands of followers, or as one of my friends says "the desire to look cute." And you don't have to have a blog or a business devoted to a social cause, either. Here are a couple examples of what I'm talking about.
Fashion/lifestyle blog cupcakes and cashmere - Celebrates the
The honest company
2. Get social online.
On whatever platforms you're comfortable with, start engaging in the conversation. You can do this before you have your official Facebook fan page or branded Instagram account or even a website - you can do this right now. It's just a matter of spending a little more time on social media, and keeping in mind how you can help others. Leave thoughtful comments on posts, be encouraging, and offer tips or answers to questions. Do this daily, and you'll soon start to get noticed.
3. Start a Pinterest board.
While a good brand starts with a strong message, the visual does matter. Start a private Pinterest board for images that inspire you, and represent how you want your brand to look and feel. Include possible color palettes to photos with the general "vibe" of your future brand. Eventually, you'll begin to hone in on your brand identity and style and can later share your board with any creatives you hire, like web designers or photographers.