I get it. Once you finally finish your website and make it live for the very first time, it's natural to want to create some kind of event around it, some kind of big announcement online or IRL.
Maybe (hopefully) you're really proud of what you've done, or maybe you just want to show people what you've been busy working on for months behind the scenes. Plus, a little public accountability is never a bad thing.
But honestly, I'd wait.
Here's the thing. The obscurity you experience as a newbie is something super special, and it's a (very temporary) chance to play, evolve and create without the pressure of also managing a huge audience.
It will never be this easy to shift gears, stop everything or change direction, because literally no one is watching. Rather than be in a rush to outgrow this stage, embrace it.
And yes of course, the purpose of having an online brand is to eventually attract opportunities and build an audience. This will come. I promise.
But don't take my word for it. If you're still tempted to throw that big website launch party the day your site goes live, here are a few more benefits of embracing the obscurity, from Austin Kleon, the author of Steal Like An Artist.
- You can figure out your pace without the fear of letting people down
- If you need to make a dramatic change in your message or website - sometimes the lightbulb goes off right after a launch - you can do it without an audience.
- You can play around with your writing or visual style, and continue to evolve.
- You can build your body of work slowly and deliberately, so when the time comes that more eyes are on you, you're seasoned and ready.
Whether you decide to order your party invitations now or perhaps wait a few months, I'd love to hear about it. Do you love to launch big, or do you prefer to hold off? Let me know what this post brings up for you. XO